Why we started Saatdaana

Nearly seven decades ago, Pishori Lal took up a small dry-fruits trade in India. It was built on trust rather than transactions, on one simple rule: never sell anything you would not serve to your own family.

That journey could not continue at the time, but the rule stayed with the family. Three generations later, we are picking it back up.

Saatdaana is a new brand, launched in 2026, inspired by that family legacy. It stands on seven principles: Purity, Quality, Nutrition, Taste, Freshness, Trust and Care. Saat Usool, Ek Vaada.

What you can expect

Carefully chosen dry fruits, honest information on every pack, and care in how we pack and serve you.